Twitter, Facebook & Co. play a central role in most marketing and business strategies these days. It is essential for the success of these social media activities to engage users in the long run and keep their level of interaction high. Is Gamification, the use of gaming and rewarding principles, a key to sustainably increase user participation in communities and social marketing concepts?
Two parallel tracks discuss practical knowledge of social media and gamified marketing, viral campaigns, brand reputation management, community engagement design as well as community & social media monitoring.
Keynotes are presented by Pétur Jóhannes Óskarsson (Game Master & Researcher/ CCP Iceland), Sebastian Deterding (Graduate School of Media nd Communication) and Community Consultant Kirsten Wagenaar from The Netherlands.
Company representatives from ARAG Versicherungen, BMW, DailyDeal, DATEV, evangelisch.de, hamburg.de, Hansgrohe, Microsoft, MOTOR-TALK.de, Rügenwalder Mühle, stayblue.de, telegate, Telekom etc. present their lessons learned and success factors.
In addition, the SUMMIT offers three intensive seminars on community moderation, the optimization of Facebook fanpages and social media competence on June 7.
Budget prices are still available until May 23, 2011.